Seeing Machines Might Be the Next Arm

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By Colin Barnden, Semicast Research
EETimes (January 17, 2022)

With CES 2022 finally over, let’s sidestep entirely the feelings of déjà vu surrounding “consumer AVs,” and “personal AVs.” In this article, I focus on details for driver monitoring systems (DMS) and announcements related to Seeing Machines, which is beginning to look a lot like the next Arm.

Far away from the smoke and mirrors of the Las Vegas Strip was a technical white paper published by Ojo-Yoshida Report (that’s EE Times’ old friends Bolaji Ojo and Junko Yoshida) entitled “The DMS Embedding Challenge” written by Seeing Machines. In it the authors describe how industry-standard CPUs and SoCs are typically poorly matched to the specialist processing and pipeline structure necessary for efficient DMS processing.

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