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Microchip to boost 8bit AVR range following acquisition

What is going to happen to Atmel’s 8bit AVR microcontrollers now that Microchip has bought the company?

BY Steven Bush, Electronics Weekly, Jul. 12, 2016 – 

Nothing bad, is the short answer, according to Microchip's strategic marketing manager for 8bit MCUs Lucio Di Jasio.

"There is a new generation of AVRs coming in the summer, if anyone doubted it," he said.

Long-time Microchip employee Di Jasio is now free to admit a secret admiration for the AVR architecture since it appeared in 1997 - with all the advantages that two decades of architectural innovation had delivered since 1976 when the first PIC was introduced.

According to Di Jasio, the 8bit PIC and 8bit AVR design teams (the latter based in Trondheim Norway), have more than warmed to each other since they were merged following the acquisition.

"It was like twins separated at birth. Most people in Microchip 8bit division are really excited. We talked to the Atmel 8bit guys, and we realised we came up with same solutions for same customers," he said. "Atmel had been focusing on its [ARM] Cortex-based 32bit parts, and they were pleased that Microchip focuses on 8bit. We really believe in 8bit continuing to develop, and we are going to do the same for AVR. We have consistency of purpose."

That said, from the 32bit point of view, "the addition of all the new Cortex devices represents an important expansion of our portfolio", added Di Jasio.

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